Foodtruck: Rapid Cafe - Design & Branding

Food Truck: Rapid Cafe

A business concept for a food truck cafe serving all-day breakfast.

Our team brainstormed to identify universally enjoyed food or beverages consumed almost every day, and coffee quickly came to mind. Simultaneously, our team shares a similar fondness for all-day breakfast, that is why we decided to create a cafe serving all-day breakfast. The color scheme is a result of our inability to agree on a single color, so I asked my teammates their preferred color scheme and I noticed a significant variation in their choices. To address this, I strategically selected one color from each scheme they presented which could also represent each one of us from the team, and I skillfully combined them to create a cohesive look for the overall brand. An attempt to achieving a minimalist look while still incorporating a variety of colors. This turns out to be another representation of colors associated with the four seasons, in connection to the food truck business, establishing it as an all-season brand. No matter the time of year, the food truck is ready to cater to people.

Concept: Daniela Corradi, Niccolei Veronica Cuevas, Mohamed Jibril, Cameron Smith

The designs presented are the outputs I created for this project.

Role: Art Director, Graphic Designer

Logo Process

The logo’s concept focuses around its target audience—individuals constantly on-the-go, whether rushing to work or errands. This aligns with the brand’s slogan ‘Rise & Grind’, symbolizing the daily pursuit of goals. The logo features a person in a rush, forming a letter ‘R’ shape that runs parallel to the brand name. The design approach follows a minimalist style, and to enhance cohesion, I adhered to the golden ratio rule using the Fibonacci spiral.

Official Logo and Variations

The application of the logo varies based on the cup material.

Menu Layout

The menu cover features a photo composite of eight different copyright-free images.

The interior layout is segmented into four sections organized by food groups, and the food images are also created through a photo composite featuring various elements from different images.

Dishes Concept: Daniela Corradi, Mohamed Jibril, Francis Nuevas

Let's Get to Work

Let’s collaborate on your creative pursuits, infusing your designs with a unique flair to make a lasting impression and ensure your visual content stands out.

Toronto, ON Canada

niccoleicuevas@gmail.com

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