3Defy

Logo work for a 3D printing company in The Netherlands.
 
The company is a 3D printing company offering custom 3D part services to Arts, Architecture and Engineering customers. The company want to ‘DEFY’ the impossibilities within the ‘3D’ printing market.
 
Role: Graphic Designer
3defy 3d shine gif animation
hand holding business card of 3defy

Logo Requirements

The logo should look like what the company represents. A 3D parts service company.

A distinctive logo that effectively represents the company as a 3D services provider. The client expressed a preference for bold or distinct features in the letters ‘3D,’ with the ‘D’ seamlessly blending into ‘efy’ to create the word ‘Defy.’ This ensures a smooth transition for easy readability while maintaining distinct personalities for both ‘3D’ and ‘Defy.’ Additionally, the client suggested exploring underlining ‘3D’ or experimenting with square framing for added design possibilities.

The clear goals set by the client facilitated an easy creation process. Consequently, I emphasized ‘3D’ to stand out, and ‘efy’ seamlessly blends in without making it seem isolated.

While creating additional options for the client, I was completely in the zone in the process of building this brand starting with the logo. So when I promised to provide them with options, I delivered on that commitment even going beyond what they require.

Had a clear and smooth communication with the client despite their busy schedules, hence the final decision for revision took 10 days. Details are very important in the revision process.
 
While some details may appear unnoticeable, they significantly impact the overall flow of the logo.

Let's Get to Work

Let’s collaborate on your creative pursuits, infusing your designs with a unique flair to make a lasting impression and ensure your visual content stands out.

Toronto, ON Canada

niccoleicuevas@gmail.com

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